New logo and tagline.
The new Sleepytime Bear.
New packaging for the tea's most popular flavors.
Within the packaging, the brand's personality and voice is highlighted even more.
The packaging copy for Sleepytime, the tea that helps you sleep.
The packaging copy for Peach Passion, the fruit flavored tea.
The packaging copy for Red Zinger, the tea that helps you wake up.
Celestial Seasonings is spreading the weird in grocery stores.
From turtle smugglers, to potato salad Kickstarters, to walrus men.
There are loads of weird stories online for Celestial Seasonings to share.
Celestial Seasonings is all about celebrating and sharing weird.
That includes weird hobbies and the people who have them.